PRIDE 2021


As LAs’ neighborhood shop since 1976, we know the value of community, inclusivity, and equity. When Ron Herman introduced the shop-in-shop concept over 40 years ago, the objective was to showcase the artistry and authenticity of local designers and brands. That same mission has stayed true and also applies to the company’s values, committed to supporting and uplifting local organizations making impacts and advancements within our communities. 

In honor of Pride, we’re supporting the Los Angeles LGBT Center, a Los Angeles-based organization committed to caring for, championing, and celebrating LGBT individuals and families in Los Angeles and beyond since the founders first began providing services in 1969. Today, Los Angeles LGBT Center provides services for more LGBT people than any other organization in the world.

Learn more about the Los Angeles LGBT Center


The RHLA Pride capsule &  Ron Herman x Arron Mendoza collaboration are designed & hand dyed in Los Angeles.  A portion of the net proceeds of sales from PRIDE 2021 will be donated to the Los Angeles LGBT Center.

Explore Pride 2021