45 Years in Los Angeles
BTFL is a take on classic American heritage. Clothes rooted in American culture, but from the viewpoint and memories that Los Angeles has afforded us. Made in small family owned factories, alongside artisans from our city. Fabrics are sourced from Italy, Japan and the US to create what we call Modern Americana.
Founded in June 2017 by designer Lucy Akin, the Ciao Lucia collaboration was inspired by the French Riviera and the Amalfi Coast. Vintage references, such as Victorian blouses, smocking, and waist-defining silhouettes, are evident in the final products while the fabrics were kept lightweight, meant to feel good on the skin, and perfect for throwing in a suitcase.
Frank & Eileen is a woman-owned, women-led business founded in 2009 by Audrey McLoghlin. She launched her label by sourcing responsibly crafted Italian menswear fabrics and reinventing the women’s button-up – a category previously focused solely on men. The brand works with the world’s finest raw materials found in nature and are dedicated to using female entrepreneurship as a force for good.
Californian Cool is the ethos of Free & Easy. The Los Angeles-based label was born out of designer, Kevin Circosta’s love for California’s Golden Age of surf culture in the 70s. The now cult-famous ‘Don’t Trip’ and ‘Free & Easy’ sweatshirts, tees, and shorts have made these slogan-clad fashions a summer must-haves.
Founded by Israeli designer Maor Cohen, M.Cohen's bold aesthetic is rooted in eclecticism and craftsmanship. Inspired by exotic cultures, foreign landscapes, and rich materials, the brand has become in one of the best-kept secrets in the industry and has gained a strong celebrity follower base including Johnny Depp, Gerard Butler, Chris Hemsworth, Jared Leto, Mark Wahlberg, and Robert Downey Jr.
PHIPPS INTERNATIONAL was founded by Spencer Phipps in 2018. A San Francisco native, Spencer was raised in a kaleidoscopic environment – a crossroads of naturalistic beliefs and tech innovation. Fresh out of Parsons School of Design Spencer began his career at Marc Jacobs, where he worked for seven years, before departing to Antwerp to work as the first American on Dries Van Noten’s design team.
Propaganda Agency is a mens sustainable and knitwear brand, hand-loomed with high-grade and non-allergenic baby alpaca yarn, and organic pima cotton starting at the seed level. Designed in Los Angeles, made in Peru, inspired by music from the 1970’s – 1980’s, and stylistically driven by the 1970’s British Mod and DanceHall Ska Culture.
Bonding over heritage classics and fashion as it once was, Founders, Sean and Jamie realized there was a major gap in the market for perfectly tailored, vintage Levi’s. Tired of women having to sacrifice personality for shape, RE/DONE launched in 2014 with the simple idea of taking the old and making it new again, an inherently sustainable goal that pivoted the fashion industry toward a more responsible future. After a tedious nine months of product development – creating one mid-rise modern skinny fit, and one irreverent, perfectly slouchy, borrowed-from-the-boys relaxed fit – the first run of 300 pairs instantly sold out from their direct-to-consumer site. A waiting list with upwards of thousands of people sparked demand for more, and so it began.
RHLA is Ron Herman’s private-label clothing brands. The company has been working on developing more Ron Herman lines such as RHLA sustainable-cashmere line.
Founded by Kimberly Senzaki, Weird Bits began as a DIY jewelry project and has since grown to a waitlist of almost 8 weeks. The custom jewelry seems feminine at first look but comes with a surprise upon closer examination. Each piece is conceptualized with the buyer in mind, Senzaki frequents their social media platforms in order to incorporate personality into the custom jewelry.